Black Friday

Black Friday

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It's nearly that time, the day with the best deals in the world. But where does Black Friday come from?

Black Friday started in 1869, on the day that the economy in the United States collapsed. This day that is now so positive actually started in a negative way.

Fast forward to 1924. The Macy's chain decided to start the tradition of the Thanksgiving Day Parade in New York. The idea behind this was to celebrate the success of the store, but also to encourage people to begin their Christmas shopping on the day after Thanksgiving.

After a number of years, American president Franklin D. Roosevelt decided in 1939 to move Thanksgiving Day forward. It was no longer on the 5th Thursday of November but the 4th Thursday. The idea was to give the economy a helping hand, with the hope that people would start their Christmas shopping even earlier.

In Philadelphia, more and more people began to call in sick on the day after Thanksgiving. This started in the 1950s and 1960s. Chaos ensued, resulting in a tremendous amount of work for the police. The term Black Friday took on a negative connotation, and retailers tried to change the name in 1961 to Big Friday. Unfortunately for the retailers, the new name did not catch on.

Starting in 1980, Black Friday finally came to be seen in a positive light again. The retailers went from running in the red to operating in the black on the day after Thanksgiving. Today, you can take advantage of sales both offline and online.

Baby Max

At Baby Max, we try to offer something special to customers each year. We do that by offering great deals, and starting this year, you can also enjoy preparing for the big day. You can create a wishlist in advance via our website. Then, on Black Friday, you have a ready list of the promotions and the products in which you are interested.